I recently saw at the Sarasota Film Festival this movie. It was very powerful to me. Did you know some of the facts, below?

Following international river conservationist, Mark Angelo, RIVERBLUE spans the globe to infiltrate one of the world’s most pollutive industries, fashion. Narrated by clean water supporter Jason Priestley, this groundbreaking documentary examines the destruction of our rivers, its effect on humanity, and the solutions that inspire hope for a sustainable future.

Through harsh chemical manufacturing processes and the irresponsible disposal of toxic chemical waste, one of our favorite iconic products has destroyed rivers and impacted the lives of people who count on these waterways for their survival. RIVERBLUE brings awareness to the destruction of a some of the world’s most vital rivers through the manufacturing of our clothing, but will also act as a demand for significant change in the textile industry from the top fashion brands that can make a difference.

Jim Roemer

See the Trailer at the Bottom of the Page

CAN FASHION SAVE THE PLANET?

One of the first and most frequent questions that people ask us is, “Where can I buy clothes made in an ethical and eco-friendly way?” Fashionheroes.eco is our way to help answer that. Fashion Heroes has been started to offer a place for people to speak up about sustainable fashion, to learn more about brands that are taking steps in the right direction and to see how we can all participate to make wise choices in fashion, for the better of all people and the environment!

To find out more about some great brands and companies taking steps in the right direction, visit us at www.fashionheroes.eco

It’s time for us to demand that the clothes we wear are made in an ethical and environmentally sustainable way. Why start with denim? Because we all have and love our jeans, so let’s be the next, cleaner, Jeaneration!

* Over 1.2 billion jeans are produced annually worldwide.

* Approximately 450 million pairs of jeans are sold in the US per year, with over 70% of denim fabric production China, Indonesia and other Asian markets.

* According to Levis, 1 pair of 501 jeans takes 920 gallons of water to make. That’s a lot of water!

So why jeans? Because by focusing on one item we can make a difference.

What we buy does affect the lives of the people making them and just as we wouldn’t want our children to drink the toxic waste from jeans manufacturing, we can’t accept that for the children of those who are making what we buy. And let’s face it, the water from those rivers goes into the ocean and winds up in our water sources too.

There is hope! There are great companies out there who have designed several methodologies of jeans processing, some using laser and some using nano-technology,  that is much less harmful to rivers and the people who use them. We will keep you posted with this information through our blog!

 

 

See the trailer of the movie, Below

Trailers